Persona-Based Selling:
The Secret to Greater Sales!
'You have only 1 chance to make a 1st impression.
But which impression would impress the client?
How long should I make small talk?
Or go straight to the point?
Overview or the small print?
Should I put emotions into my presentation?
ONE SIZE FITS ALL APPROACH DOES NOT ALWAYS WORK!
One Comfortable Style for All
Most sales professionals are comfortable and proficient in a style of approach/presentation, and use the same approach regardless of who they meet.
But Everyone is Different!
Did you know that humans fall broadly into 4 different personas?
Limited Success
By using only one style of approach/presentation that the sales professional is comfortable with, they will be successful in connecting with only 1 out of 4 potential clients that they engage.
Align Approach to Client = SALE
Learning the 4 human personas and applying the right approach/presentation, greatly increases the chances of a sale!
Our ApproAch
In our signature talk 'Persona-based Selling - The Secret to Greater Sales', we explore the importance of tailoring your sales approach to the unique needs of your clients, rather than relying on a one-size-fits-all standard approach.
By understanding and adapting to the distinct personas represented by the Click Colours system, sales professionals can significantly enhance their sales outcomes and customer relationships. This talk will delve into the four Click Colours personas, providing insights into how to recognize and connect with each type, and how to customize your sales pitch to resonate with their specific preferences.
By mastering the art of tailored approach and presentation, sales professionals can increase their closing ratio, foster stronger client connections, and ultimately, drive their sales success.
Testimonials from Sales Professionals & Senior Executives
"Click Colours helps the conversation between the client and sales agent. By identifying common domains and differences, it opens possibilities that would not have otherwise existed."
Veejay Madhavan
Founder & CEO.
Oulbyz Pte Ltd
"I'm a Sales Professional in real estate. After listening to Daniel, I know that I can't behave the same way with all my clients. For example, I need to focus on details with some clients to get the sale."
Cynthia Shaw
Team Director
Propnex Realty Pte Ltd
"As an entrepreneur in design sales, I need to communicate well with all my stakeholders, from contractors to clients. Click Colours taught me how to adapt my style to get the best outcomes"
Sharon Chong
Creative Director
Exodus 31 Design Pte Ltd
"I made the right decision. Daniel made the session fun and interactive. My team enjoyed themselves with much learning. I highly recommend Daniel and Click Colours "
Kelvin Lee
Managing Director
The Listening Lab Pte Ltd
Our Key Speaker & Trainer
DANIEL TAN
CFP®, IBFA, AEPP®, ACLP, MBA
Award-Winning Entrepreneur. Doctoral Candidate.
Financial Veteran. TV Actor.
With over 30 years of sales experience from a street hawker to high-end financial services, Daniel is well-placed to share his expertise.
His concurrent role as the Managing Director of Click Colours Singapore gives him deep knowledge into the human psyche.
Lifelong learning is essential and Daniel is currently pursuing a Doctor of Business Administration with focus on Leadership, Consumer Behaviour and AI for Business. Ever the comedian, Daniel injects a healthy dose of humour into his presentations to engage and enthrall the audience.
FAQS
What services do you offer?
Daniel is our platform speaker. His signature talk, 'Persona-based Selling - The Secret to Greater Sales!' is based on his decades of experience engaging with clients of every persona. This talk may be tailored from 30-45 minutes.
We also provide workshops for a deep dive into learning the various personas and how sales professionals elevate themselves by adapting their pitch to suit these personas.
Send us a email to learn more!
How do I get started if I want to engage you?
Getting started with us is easy. Simply reach out via our contact form or email. We will schedule an initial consultation where we'll discuss your objectives, answer any questions you may have, and determine the best approach to meet your organisation's needs.